MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and online